Devera

Core Features

Devera reimagines the traditional LCA process through automation and artificial intelligence. The platform employs a hybrid data approach: its AI engine automatically extracts and structures product information from various sources, which is then modeled against recognized scientific databases like Ecoinvent to calculate emissions across the entire product lifecycle. This foundational automation enables several key features:

• AI-Powered Data Extraction: The system automatically collects product data from websites, documents, and catalogs, eliminating manual data preparation.

• Cradle-to-Grave Analysis: It calculates environmental impact across all stages, from raw material extraction to end-of-life disposal.

• Actionable Impact Reporting: Results include a clear carbon footprint breakdown, an Eco-Score, market benchmarks, and practical reduction tips.

• E-commerce & Compliance Integration: Brands can embed interactive widgets on product pages to showcase impact data, and the reports are structured to help comply with regulations.

• Partner & API Ecosystem: The platform enables consultancies and other software providers (like PIM or ESG SaaS) to integrate its automated LCA engine into their services.

• Expert-Vetted Automation: While AI handles data processing, the methodology incorporates expert review to ensure alignment with scientific and regulatory standards.

Closing Insights

Devera's origin stems from a practical pivot. Initially launched in early 2024 as a consumer-facing carbon tracking app, the team, led by CEO Sébastien Borreani and backed by impact venture builder Zubi Labs, identified a stronger market need: brands themselves lacked tools to measure product impact affordably. They relaunched as Devera in 2025, focusing on automating LCA for businesses.

The platform is suited for companies in the EU facing anti-greenwashing regulations, which demand substantiated, product-level environmental data. Its automated approach is a strategic fit for e-commerce brands in sectors like cosmetics, fashion, food, and electronics—industries where Devera has existing clients such as Incapto and Cooltra—and for sustainability consultancies looking to scale their service offerings.

The company emphasizes offering services "at a fraction of the cost" of traditional methods, with scalable packages based on the number of products. The direct integration of results into e-commerce via widgets and APIs, combined with the underlying promise of standards-compliant data, makes it a practical tool for brands seeking both compliance and a competitive edge in a transparency-driven market.