Clean Incentive

Core Features

Clean Incentive treats renewable electricity claims as a data-and-controls problem: enrich certificates with time and location attributes, keep ownership and retirement traceable, and connect procurement decisions to measurable emissions impact. Some of its main features are:

• Granular Registry: Converts standard RECs into GCs with hourly time-of-generation, location-specific avoided emissions factors, and verification controls to prevent double counting.

• Granular Marketplace: Enables discovery and procurement of GCs using hourly timestamps, carbon-impact labels, and additionality indicators.

• Real-time auctions and rankings: Supports GC auctions and certificate rankings (including “industry impact” comparisons) to help buyers select higher-impact options.

• Portfolio management: Lets buyers upload consumption data, track annual matching or 24/7 hourly coverage, and work against “annual emissions matching” goals.

• AI-driven recommendations: Provides AI recommendations for procurement strategy and bid-price guidance based on available supply and buyer goals.

• Audit-ready reporting and retirement proof: Uses a blockchain-backed ledger and audit trails to document transfers and retirement for compliance and reporting.

Closing Insights

Clean Incentive is headquartered in Houston, Texas, and is led by founder/CEO Casey Martinez with experience in renewable energy, data science, and energy analytics, complemented with in-house blockchain and carbon-accounting expertise. The company’s core bet is simple: RECs become more useful when each certificate carries the information buyers actually need—time of generation, location, and a defensible way to express carbon impact.

The platform is best suited to organisations that operate in REC-heavy markets and face rising expectations to move beyond annual matching, especially U.S. buyers that procure RECs and want to document hourly matching and impact-based procurement. Clean Incentive’s own case materials center on Texas wind generation and U.S. pilots, while also stating the approach is globally replicable. It also directly references readiness for evolving GHG Protocol Scope 2 guidance, plus alignment with the EnergyTag Standard, which is where many 24/7 procurement discussions sit.

Notable named participants include HASI (buyer case study) and Akamai (registry pilot). Pricing is not published. Onboarding starts with a demo and typically uses CSV uploads or API integrations (including energy meters) plus managed retirement documentation.