Available Carbon Accounting Features
Missing Carbon Accounting Features
Pricing
Starting Price
Options
Available Since
Deployment Options
Good Option For
- Small Business (11-50 people)
- Medium Business (51-250 people)
- Large Business (250+ people)
Deep dive
Core Features
Impact Plus grounds campaign footprints in a published, ISO-14044–based methodology for digital services LCA. It estimates electricity consumption and translates it into GHG emissions for key parts of ad delivery, then compares baselines with optimized scenarios to evidence avoided emissions. Some of its main features are:
Methodology transparency — Public documentation explains system boundaries, calculations and assumptions for creative delivery and related processes.
Dashboards & reporting — Customizable dashboards and build-your-own reports with Excel export for internal or client distribution.
Campaign mapping — Consolidate platforms and lines into unified campaigns for simpler tracking and analysis.
Reduction toolkit — Creative Optimizer and self-service workflows to cut video asset weight and campaign emissions at scale.
Ecosystem integrations — Partnerships with DoubleVerify and Scibids bring measurement and optimization into verification and AI-assisted buying.
Enterprise readiness — Optimization-declaration tracking and SSO with major identity providers for larger teams.
Closing Insights
Impact Plus has positioned itself as a sustaintech partner to the digital ad ecosystem, not just a carbon calculator. The company publishes its methodology, participates in industry working groups and maintains an active blog that translates standards and initiatives for practitioners. This stance aligns with sector efforts such as Ad Net Zero and broader “green supply path” moves, where sustainability signals increasingly sit alongside quality and performance indicators in planning and verification tools. Partnerships with DoubleVerify and Scibids signal a pragmatic strategy: meet buyers and publishers in the tools they already use and make lower-carbon choices as operational as viewability or brand safety. A recent seed funding round is expected to accelerate platform development and international reach.
Why consider Impact Plus? If you run digital media and want verifiable carbon and electricity metrics tied directly to creative and buying decisions, Impact Plus offers an auditable method, practical reduction levers and integrations with mainstream adtech. Pricing is not publicly listed; prospective users are invited to request a demo.