Cedara
Summary
Cedara is a carbon intelligence platform founded in 2021 and headquartered in New York. It specializes in measuring, reporting, and optimizing carbon emissions across media and advertising supply chains. Cedara maps emissions by media channel (digital, print, OOH, broadcast) and maintains partnerships with ad tech firms to integrate carbon measurement into ad campaigns.
Our principle
Cut through the green tape
We don't push agendas. At Net Zero Compare, we cut through the hype and fear to deliver the straightforward facts you need for making informed decisions on green products and services. Whether motivated by compliance, customer demands, or a real passion for the environment, you’re welcome here. We provide reliable information. Why you seek it is not our concern.
Details
Company name
Cedara
Headquarters
New York, NY, USA
Date of establishment
2021-01
Website
Software
Cedara is a sustainability and carbon-intelligence platform built specifically for the advertising and media ecosystem, helping brands, agencies, publishers, and ad-tech firms measure, compare, and reduce the emissions linked to campaigns and operations. Its approach centers on mapping “billions of variables” across media channels to a standardized industry framework, then using those harmonized data to drive optimization and procurement choices that lower carbon while maintaining performance. Cedara reports processing 10+ billion monthly data inputs and measuring over 10 million tons of emissions in 2024, evidence of large-scale, supply-chain-grade coverage for digital, TV, OOH, print, audio, and production workflows.
